Wondering what to wear in Hawaiʻi? The islands run casual and breathable, but a few smart choices make the difference between a comfortable trip and a sweaty, sunburned one. Here's how to pack and dress for everything from beach mornings to luau nights.
The Everyday Uniform
Lightweight, breathable fabrics are non-negotiable — think cotton, linen, and quick-dry synthetics. Locals and visitors alike lean on the classic aloha shirt, which works for casual outings and even most restaurants. Pair it with shorts, a sundress, or lightweight pants, and you're set for most of the day.
- Swimsuit (bring two so one is always dry)
- Light cover-up or sarong
- Comfortable sandals or reef shoes
- A wide-brim hat and sunglasses
What to Wear for Activities
Hiking calls for moisture-wicking layers and closed-toe shoes — Hawaiʻi's trails can be muddy even when the coast is dry. Snorkeling and swimming are best in rash guards for sun protection. If you're heading out on a boat or sunset cruise, bring a light jacket; it cools off fast on the water.
Dressing for a Luau or Nice Dinner
Luau and upscale restaurant dress code is "resort casual." A collared aloha shirt for men or a sundress/muumuu for women is perfectly appropriate — no need for anything more formal. Many visitors pick up a shirt from our Hawaiian tees collection as both a souvenir and an easy outfit for these evenings.
A Few Packing Notes
Sun protection matters more than most people expect — reef-safe sunscreen, a hat, and light long sleeves for extended time outdoors. Evenings can be breezy, especially at elevation on the Big Island or Maui's upcountry, so pack one light layer even in summer. And skip the heavy jeans and closed sneakers unless you're headed to higher elevations like Haleakalā or Mauna Kea, where it does get cold.
Bring the islands home: Explore our Hawaiian Tees collection — original designs from our Native Hawaiian–owned studio in Kailua-Kona, Hawaiʻi. Here are a few of the newest additions:
Hawaii Ohana Family Tee — a matching-family favorite celebrating togetherness.
Hawaii Legend Status Tee — an island-pride design for kamaʻāina at heart.
Aloha Social Butterfly Tee — a fun, easygoing pick for warm island evenings.