Maui is the second-largest island in Hawaiʻi, and it packs an outsized amount of scenery into its 727 square miles — volcanic craters, waterfall-lined rainforest roads, historic whaling towns, and some of the best beaches in the state. If you're wondering about the best things to do on Maui, here are 15 experiences that capture what makes the Valley Isle so beloved.
1. Watch the Sunrise at Haleakalā
Haleakalā National Park's summit sits over 10,000 feet above sea level, and watching the sun rise above the clouds here is a bucket-list moment for most visitors. Reservations are required and fill up fast, so book ahead.
2. Drive the Road to Hana
This legendary 64-mile drive winds past waterfalls, black sand beaches, and dense jungle. Plan for a full day — the journey really is the destination.
3. Snorkel at Molokini Crater
A partially submerged volcanic crater a few miles off Maui's coast, Molokini offers some of the clearest water and richest marine life in the islands.
4. Explore Historic Lahaina
Once a whaling port and the capital of the Hawaiian Kingdom, Lahaina carries deep cultural and historical significance for Maui and the wider Hawaiian community.
5. Relax on Kaanapali Beach
Three miles of golden sand lined with resorts, restaurants, and calm swimming waters make Kaanapali one of Maui's most popular stretches of coast.
6. Hike the Pipiwai Trail
Located past Hana, this trail passes through a bamboo forest and ends at the towering Waimoku Falls.
7. Whale Watch (in Season)
From roughly December through April, humpback whales migrate to Maui's warm waters to breed and calve — visible from shore or on a boat tour.
8. Visit Iao Valley State Monument
The Iao Needle, a green volcanic spire rising 1,200 feet, anchors this lush valley that was once the site of a pivotal Hawaiian battle.
9. Learn to Surf
Maui's south shore, especially around Kihei and Lahaina, offers gentle breaks that are ideal for first-time surfers.
10. Browse the Upcountry Farms
The cooler slopes of Haleakalā are home to lavender farms, protea growers, and Maui's own winery — a different side of the island's landscape.
11. Watch the Sunset at Kapalua
Kapalua's calm bay and west-facing coastline make it one of the most reliable spots on Maui for a dramatic sunset.
12. Take a Luau
A traditional luau brings together Hawaiian food, hula, and storytelling, and is one of the most accessible ways to experience Hawaiian culture as a visitor.
13. Explore Makena (Big) Beach
One of the last undeveloped beaches on Maui, Makena offers powerful shorebreak and a wide, unspoiled stretch of sand.
14. Visit the Maui Ocean Center
This aquarium focuses exclusively on Hawaiian marine life, offering an up-close look at the reef ecosystems surrounding the islands.
15. Drive Through Kahului and Wailuku's Local Towns
For a break from resort areas, these towns offer local plate lunch spots, historic buildings, and a slower, more everyday side of Maui life.
Bring the islands home: Explore our Maui Collection — original designs from our Native Hawaiian–owned studio in Kailua-Kona, Hawaiʻi. Here are a few of the newest additions:
Hawaii Ohana Family Tee — a family-first design celebrating the meaning of ʻohana.
Banyan Tree Lahaina Tee — honoring Lahaina's historic banyan tree.
Maui Wowie Tee — a laid-back tribute to the Valley Isle.